About Daron D. Barker


Mr. Barker is an author, speaker, publisher, evangelist, writer, and business owner. His most imporant role in life is that of being a father to his two sons (19 and 16) and a husband of 23 years. He is also an internationally acclaimed expert on understanding human relationships at the core to maximize effectiveness and unlock hidden potential. His systems and methods have been highly researched and tested for 10 years in classrooms, homes, daycares, churches and schools, as well as in an independent study conducted by Dr. George Jones, psychologist from Clemson University, Redfern Health Center. Through the company he founded, Mr. Barker has positively impacted many lives across varying economic and socioeconomic classes in both education and family functionality.

Mr. Barker’s work stems from more than 20 years of experience observing human behavior and establishing methods to motivate, inspire, train, and teach others to reach their maximum human potential. Mr. Barker applies the same back to the basics insight and enthusiasm, whether working with a room of PTA members or with internationally known icons, such as President Bill Clinton, ex-Governor of Arkansas. Barker’s well received back to the basics philosophy reaches to the heart of business, education, relationships and personal growth.

How It All Started

Born and raised in Arkansas, Daron Barker grew up the eldest of five in a single-parent household. In this family structure, Barker became something of a pioneer. He was the first to attend college, the first to join the military, the first to leave Arkansas to go overseas. His excellence as a leader and people motivator awarded him many accolades on his life journey, from Platoon Guide in Basic Training to, years later, Top Salesman back home at Little Rock Dodge.

Fifteen years after college, Barker’s contributions to his fraternity are still talked about. Almost a decade after Little Rock Dodge, they call his accomplishments legendary, because in his short tenure he broke records that had been in place for 27 years. Barker has a host of like experiences over the years. But, like most pioneers, Barker spends his time looking forward, rather than back. A studious and spiritual man, he has always been a watcher of human behavior and the mindset behind ever-evolving social conditions. Not only does he watch human behavior, he looks for ways to influence it in a positive way. It is this aspect of his character that has made him a great salesman. This aspect also makes him a great father, teacher and motivational speaker.

In 1999 Barker, who is very active in his children’s development, started looking for ways to motivate his sons in different areas. He started with a simple idea: reward the children for positive behavior and address the problem immediately when they veer off. With this idea, children could earn and enjoy privileges for their efforts at positive behavior. He tried it with his sons, and they quickly caught on. Barker realized that, once he became consistent in his own behavior, his relationship with his sons was greatly improved. A few months later, and with some trial and error, he developed the POINTS Method, a simple system of reward, accountability and discipline.

“Many parents are frustrated with the effects of working, raising children, planning for a future, dealing with changing technology and a host of other variables that impact the family in today’s society,” says Barker. “Parents have forgotten the basics, or they have simply been convinced they are inadequate and incapable of getting the job done. Hence, the responsibility of training and guiding the child becomes everybody else’s responsibility. That is why schools are suffering. Instead of teaching academics, they have to teach what used to be taught at home.”

With the POINTS Method, Barker offers ways to help improve the relationship between parent and child, which feeds into a child’s self-esteem and how that child relates to others. “I never thought this would get so big so fast,” says Barker. “But honestly, it’s time. We’re doing workshops and seminars. People are using the system and getting results. When I look at the change in the families I’ve seen use POINTS, I’m humbled and inspired. I think we have a shot at this. We can heal the world, one family at a time.”

Parentpoints Incorporated, established in February of 2005, participates in activities such as National Adoption Day and parenting initiatives. The POINTS Radio Show, which made its debut February 18, 2005 on WTJH 1260AM, encourages comments in and around the Parentpoints community.

“I reflect back often on my experiences,” says Barker. “It’s apparent my life is not my own. The Heavenly Father has guided the course of my life and groomed me for this. I accept the responsibility to pass on to humanity what has been given to me. When I’m gone, the works God channeled through me will live on from generation to generation. That in itself is inspiring. That gives me a measure of peace.”

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